March 1, 2013

Dear Guild Members,

Interested in the reality of doing a professional book launch, wondering about how you can unlock the marketing magic in Amazon, or confused about your book publishing options?

In this letter, three successful Guild authors share perspective, tips, and some sobering thoughts about their experiences in writing, publishing, and marketing their works.

All who read Kathryn Jordan’s (author of Hot WaterGladys and Capone andIn the Time of Apricots, which is currently in the hands of her agent) eye-opening and exceptional “More Marketing Madness” are in for a treat par excellence and will find a gift of knowledge and inspiration that keeps giving long after you have finished reading.

Kathryn takes you on the reality of a book launch in writing so direct it strips the process to its core. She addresses the real power of rejections, the dangers of self publishing, the hard work involved in publicity, and other practical and critical topics. In encouraging us all to write, write, write, she gives a wonderful quip from Ray Bradbury: “Write a short story every week. You can’t write 52 bad stories.”

You can 
access Kathryn’s piece from our Facebook site at Writing PSWG. Then LIKE the group if you are not already a member and click the FILES tab to access the report.

Amazon is King: more than half of all eBooks are purchased at Amazon. Guild member Stella Baker (4 Gigs of Trouble and The Postman Always Shoots Twice) has been through the highs and the lows of navigating the Amazon marketing jungle. In her insightful piece written for the Guild, “Amazon Tips,” she shares her Amazon experiences and lessons with us.

Stella demystifies Amazon’s Kindle DKP Select offering, deals out tips on getting your book discovered, and delves into the secrets of Amazon’s Free Promotions program. You can find Stella’s insightful piece at 
Marketing PSWG.

If you are beginning to consider how you want to have your book published, Guild member and Alaska Writers Guild founder Jim Misko (The Cut of Prideand The Most Expensive Mistress in Jefferson County) lays out your options and what you should consider about each in his insightful “Introduction to Self Publishing.” Jim’s article may be found in the 
Facebook group Publishing PSWG.

Kudos and many thanks to our contributing authors. I know you will find yourself enriched by their experience and perspective. Feel free to contact them at the websites shown.

In the meantime, have fun – and Keep Writing!
Jim McFarlin 
James D. McFarlin, PSWG President

------ Contributing Authors ------


 Kathryn Jordan

 Stella Baker

Jim Misko


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