President's Letter

April 2012 

James D. McFarlin

Dear Guild Members,

Your Writers Guild is in the midst of a season of excellent programs, surging attendance, and record growth in new members.  These are positive times.  These are also times which give us reasons to be wary.

The first is managing the challenges of growth.  As our size and activities increase, we must be vigilant to avoid becoming distracted from our focus on learning, creativity and the personalized atmosphere of support the Guild is known for.

The second reason is perpetuation; merely continuing those programs which have worked in the past while shying away from blazing new trails will not ensure continued success.  Book publishing and purchasing are undergoing radical transformation.  Our membership mix is changing, with new members bringing different interests and needs. 

The Guild’s focus thus needs to be evaluated periodically to ensure our direction matches today’s realities.

DIRECTIONS 2012 Special Meeting Session

The opportunity for you to participate in that evaluation has arrived.  On Tuesday, April 17th, from 9:30 to 11:00 a.m., you will have the opportunity to put forward your ideas in a members-only town hall meeting.  Or just listen if you wish.

Bring your thoughts on the Guild’s programs you feel should be modified or de-emphasized, and those which might be added. 

New members, longstanding members, new writers, skilled writers - everyone can contribute.  Watch your e-mails or click here for your invitation.  To enable planning for refreshments, the courtesy of your RSVP is requested

We each share the responsibility to keep the Guild relevant, alive, and moving in directions that serve our members’ needs.  Be a part of that effort.  Join us on April 17th.

June 9th New Media Marketing Workshop

Understanding how to harness the extraordinary power of new media to help market our works is high on everyone’s interest lists. 

Get a running start on developing your new media marketing strategies in our June 9th Workshop.  Highly respected new media expert Denise Welch will be giving us deeper working knowledge of the subjects she addresses when she speaks at our June 2nd general meeting.  Proceeds will go to the Guild’s Scholarship program supporting college students studying the literary arts.   Registration is $40 for members, $50 non-members.

I look forward to seeing you at these exciting events.

James D. McFarlin
Palm Springs Writers Guild
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