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    <title>PSWG Upcoming Events Calendar</title>
    <link>http://www.palmspringswritersguild.org/Calendar</link>
    <description>PSWG upcoming events</description>
    <dc:creator>PSWG</dc:creator>
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    <pubDate>Fri, 18 May 2012 08:56:19 GMT</pubDate>
    <lastBuildDate>Fri, 18 May 2012 08:56:19 GMT</lastBuildDate>
    <item>
      <pubDate>Sat, 02 Jun 2012 18:00:00 GMT</pubDate>
      <title>June Monthly Meeting with Media Consultant Denise Welch (02 Jun 2012)</title>
      <description>&lt;p style=" text-autospace:none"&gt;&lt;b&gt;&lt;span style="font-family:Verdana;Lucida Grande&amp;quot;"&gt;&lt;font class="Apple-style-span" size="4"&gt;10 Social Media Tools to Set Your Work on FIRE!&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;

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&lt;p style=" text-autospace:none"&gt;&lt;span style="font-size:10.0pt;font-family:Verdana; Lucida Grande&amp;quot;"&gt;&lt;img src="http://palmspringswritersguild.org/Resources/Pictures/newheadshot.jpg" title="" alt="" style="margin: 7px 7px 7px 7px;" align="left" height="200" width="131" border="0"&gt;From Mass Media to Social Media Marketing, &lt;b&gt;Denise Welch&lt;/b&gt;, owner of &lt;b&gt;NewMedia ID&lt;/b&gt;, wants to help you set your work on FIRE! We've all heard about &lt;i&gt;YouTube, Twitter&lt;/i&gt; and &lt;i&gt;Facebook&lt;/i&gt;. Many of us still don’t know what they are or how they work. This is your chance to learn about media tools in a friendly, convenient setting. Denise will show us how to use these social media tools to "ignite" our work and ultimately get noticed. Come listen and learn while she shows you how to engage in this new form of marketing and make it work for you!&lt;/span&gt;&lt;/p&gt;

&lt;p style=" text-autospace:none"&gt;&lt;/p&gt;

&lt;p style=" text-autospace:none"&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Denise is the President/CEO of &lt;b&gt;Computerworks, Inc&lt;/b&gt;., a local personalized computer consulting company based in Palm Desert. She started her business 20 years ago working with small businesses and people on an individual basis. Prior to opening Computerworks, Inc., Denise was a public school teacher for 10 years.&lt;span&gt;&amp;nbsp;&lt;/span&gt; In 1996, Denise created the Desert Internet Group, a non-profit community group dedicated to helping people understand the Internet and its impact on our society.&lt;span&gt;&amp;nbsp;&lt;/span&gt; In 1997, Denise's company hosted ICON 97, the 1st Community Technology Conference ever held in the Coachella Valley and repeated the conference in 1998.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=" text-autospace:none"&gt;&lt;/p&gt;&lt;span style="font-size:10.0pt;font-family:Verdana;ＭＳ 明朝&amp;quot;; Times New Roman&amp;quot;;"&gt;In addition, Denise's company, along with Office Depot, hosted a Computer Consortium series of monthly seminars in 1999 on varying computer topics at the Cathedral City Library.&lt;span&gt;&amp;nbsp;&lt;/span&gt; In 2002, Denise was asked to join the City of Palm Desert’s Technology Committee and served for 4 years. Recently, Denise started another company entitled &lt;i&gt;New Media ID,&lt;/i&gt; a small business marketing company that specializes in using New Media Marketing techniques&amp;nbsp;&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;including e-marketing, business blogging, social media communities and podcastin&lt;/span&gt;g.&lt;br&gt;
&lt;br&gt;
&lt;hr size="2" width="100%"&gt;

&lt;div align="center"&gt;
  &lt;div align="left"&gt;
    *&lt;font color="#990000"&gt;&lt;b&gt;In addition to this presentation on June 2nd, Denise Welch will also be conducting&amp;nbsp; a 3 hour workshop on&lt;/b&gt;&lt;/font&gt; &lt;font color="#990000"&gt;&lt;b&gt;Social Media Marketing,&lt;/b&gt;&lt;/font&gt; &lt;font color="#990000"&gt;&lt;b&gt;Saturday, June&amp;nbsp; 9th, 2012 @ UCR Palm Desert.&lt;/b&gt;&lt;/font&gt;&lt;br&gt;
  &lt;/div&gt;&lt;font color="#990000"&gt;&lt;b&gt;&lt;br&gt;
  &amp;nbsp;&lt;/b&gt;&lt;/font&gt;&lt;a href="http://palmspringswritersguild.org/ViewEvent.ashx?eventId=464377"&gt;&lt;font size="3"&gt;&lt;font color="#990000"&gt;&lt;b&gt;&lt;font color="#336600"&gt;please click here&lt;/font&gt;&lt;/b&gt;&lt;/font&gt; &lt;font color="#336600"&gt;&lt;b&gt;for workshop details&lt;/b&gt;&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;br&gt;
&lt;/div&gt;

&lt;p style=" text-autospace:none"&gt;&lt;/p&gt;</description>
      <link>http://www.palmspringswritersguild.org/Calendar?eventId=412515&amp;EventViewMode=EventDetails</link>
      <guid>http://www.palmspringswritersguild.org/Calendar?eventId=412515&amp;EventViewMode=EventDetails</guid>
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    <item>
      <pubDate>Sat, 09 Jun 2012 13:30:00 GMT</pubDate>
      <title>WORKSHOP: Social Media Marketing with Top Media Consultant Denise Welch (09 Jun 2012)</title>
      <description>&lt;div align="center"&gt;
  &lt;font size="4"&gt;&lt;b&gt;&lt;font color="#990000" size="4"&gt;&lt;br&gt;
  Social Media Marketing Workshop&lt;/font&gt;&lt;/b&gt; &lt;font color="#996600" size="3"&gt;*Exclusively for Authors&amp;nbsp; and Writers&lt;/font&gt; &lt;b&gt;Presented by Top Media Consultant&amp;nbsp;&lt;/b&gt;&lt;/font&gt; &lt;font size="4"&gt;&lt;b&gt;&lt;font face="Verdana" size="5"&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt; &lt;font color="#990000" face="Verdana" size="5"&gt;&lt;b&gt;Denise Welch&lt;/b&gt;&lt;/font&gt;&lt;br&gt;
&lt;/div&gt;

&lt;div align="center"&gt;
  &lt;font face="Georgia"&gt;&lt;i&gt;&lt;font size="3"&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Does it seem like these days everyone’s “liking,” “tweeting,” “following,” “tagging,” “streaming” or “sharing”?&lt;span&gt;&amp;nbsp;&lt;/span&gt; Are you feeling the pressure to jump on the social media band wagon, but concerned that you don’t have enough information or expertise to do it properly?&lt;span&gt;&amp;nbsp;&lt;/span&gt; &lt;font color="#990000"&gt;No social media experience?&lt;span&gt;&amp;nbsp;&lt;/span&gt; No problem!&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/i&gt;&lt;/font&gt;
&lt;/div&gt;

&lt;div&gt;
  &lt;p&gt;&lt;/p&gt;

  &lt;p&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;&lt;img src="http://palmspringswritersguild.org/Resources/Pictures/newheadshot.jpg" title="" alt="" style="margin: 7px 7px 7px 7px;" align="left" border="0" height="100" width="65"&gt;This workshop with &lt;b&gt;Denise Welch,&lt;/b&gt;&amp;nbsp;media consultant and owner of NewMedia ID in Palm Desert&lt;b&gt;,&amp;nbsp;&lt;/b&gt;will teach you everything you need to know about which social media tools pertain specifically to promoting your work as an&lt;span&gt;&amp;nbsp;&lt;/span&gt;author or writer.&lt;/span&gt;&lt;/p&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;p&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;What you will learn:&lt;/span&gt;&lt;/p&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;&lt;span style="font-size: 10pt;"&gt;W&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;hich social media platforms are the best ones for authors &amp;amp; writers.&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;&lt;span style="font-size: 10pt;"&gt;H&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;ow to develop a well-thought-out marketing strategy that incorporates the most effective social media platforms&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;&lt;span style="font-size: 10pt;"&gt;H&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;ow to create a launch checklist and rollout timetable&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;&lt;span style="font-size: 10pt;"&gt;W&lt;/span&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;ays to monitor your effectiveness by measuring results and determining your ROI.&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;p&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Social media marketing is not just about online tools, hot technologies or the latest communication platforms.&lt;span&gt;&amp;nbsp;&lt;/span&gt; It’s about understanding and meeting the demands and expectations of today’s online consumer.&lt;span&gt;&amp;nbsp;&lt;/span&gt; What you learn here will help you identify what your best customers and prospects want from you, show you how to connect with them through their preferred social media tool, and use social media strategies to attract a greater market share. For more info about Denise and her company, check her website, &lt;a href="http://palmspringswritersguild.org/newmediaid.com"&gt;newmediaid.com.&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;

  &lt;p&gt;&lt;/p&gt;

  &lt;p align="left"&gt;&lt;b&gt;&lt;span style="font-size: 10pt; font-family: Verdana;"&gt;Workshop Topics include:&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;What &lt;b&gt;Social Media Marketing&lt;/b&gt; is all about.&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Do I need a &lt;b&gt;Website?&lt;/b&gt; A &lt;b&gt;Blog&lt;/b&gt;? Or a &lt;b&gt;Social Community&lt;/b&gt; Site?&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;How “&lt;b&gt;Liking&lt;/b&gt;” you can sell more books -&amp;nbsp;&lt;b&gt;Facebook&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Twitter is more than just “&lt;b&gt;Tweeting&lt;/b&gt;” - &lt;b&gt;Twitter&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Make Your Work stand out with a &lt;b&gt;Movie&lt;/b&gt; Preview - &lt;b&gt;YouTube&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;span style="font-size:10.0pt;font-family:Verdana"&gt;Quick &lt;b&gt;Advertising&lt;/b&gt; Results using &lt;b&gt;Google and Facebook Adwords&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;

    &lt;li&gt;&lt;b&gt;&lt;span style="font-size:10.0pt;font-family: Verdana"&gt;Write&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 10pt; font-family: Verdana;"&gt;about a Day in the Life of an Author/Writer – –&amp;nbsp;&lt;b&gt;Blogger &amp;amp; Wordpress&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
  &lt;hr size="2" width="100%"&gt;
  &lt;hr size="2" width="100%"&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;Workshop will be held at:&amp;nbsp; &lt;font color="#990000"&gt;&lt;span id="eventDetailsMain_viewLocation"&gt;&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;&lt;font color="#990000"&gt;&lt;span id="eventDetailsMain_viewLocation"&gt;Mission Hills Country Club,&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;&lt;font color="#990000"&gt;&lt;span id="eventDetailsMain_viewLocation"&gt;"Fifty-Fifth Room"&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;&lt;font color="#990000"&gt;&lt;span id="eventDetailsMain_viewLocation"&gt;34-6000 Mission Hills Road,&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;&lt;font color="#990000"&gt;&lt;span id="eventDetailsMain_viewLocation"&gt;Rancho Mirage, CA&lt;br&gt;&lt;/span&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;/p&gt;
  &lt;hr size="2" width="100%"&gt;

  &lt;div align="justify"&gt;&lt;/div&gt;

  &lt;p align="center"&gt;&lt;font size="3"&gt;&lt;b&gt;&lt;span style="color: rgb(153, 0, 0);"&gt;&lt;b&gt;Payment &amp;amp; Registration Details&lt;/b&gt;&lt;/span&gt;&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;ul&gt;
    &lt;li&gt;Coffee, Beverages &amp;amp; Pastries Included.&lt;br&gt;&lt;/li&gt;

    &lt;li&gt;Pre-Payment w/ Registration is required to confirm your seat.&amp;nbsp;&lt;/li&gt;

    &lt;li&gt;Fees are $30 for PSWG members; $40 for non-members.&lt;/li&gt;

    &lt;li&gt;Online payment is available and is immediate.&lt;/li&gt;

    &lt;li&gt;Payment by check: PSWG, P.O. BOX 947, Rancho Mirage, CA 92247. Include contact information and &amp;nbsp;Workshop Title on all checks&lt;b&gt;.&lt;/b&gt;&amp;nbsp;&lt;b&gt;Checks may take 7-10 days to process.&lt;/b&gt;&lt;/li&gt;
  &lt;/ul&gt;

  &lt;p align="center"&gt;&lt;font size="4"&gt;&lt;b&gt;&lt;a href="http://palmspringswritersguild.org/ViewEvent.ashx?eventId=464377&amp;amp;EventViewMode=EventRegistration"&gt;CLICK HERE TO REGISTER ONLINE&lt;/a&gt;.&lt;/b&gt;&lt;/font&gt;&lt;/p&gt;

  &lt;p align="center"&gt;&lt;i&gt;*Proceeds from this workshop are to benefit the &lt;b&gt;Barbara&lt;/b&gt; &lt;b&gt;Seranella Scholarship Fund&lt;/b&gt;. To find out more about this scholarship or our dearly departed member Barbara Seranella, &lt;a href="http://palmspringswritersguild.org/Scholarship_About"&gt;please click here&lt;/a&gt;.&lt;br&gt;&lt;/i&gt;&lt;/p&gt;
  &lt;hr&gt;

  &lt;div&gt;
    &lt;div align="center"&gt;
      &amp;nbsp;&amp;nbsp; &lt;font color="#990000"&gt;&lt;b&gt;Contact person for this workshop:&lt;/b&gt;&lt;/font&gt;&lt;br&gt;
      &lt;b&gt;&amp;nbsp;Patricia Ferrara, VP, PSWG Programs, &lt;a href="mailto:PROGRAMS.PSWG@GMAIL.COM"&gt;PROGRAMS.PSWG@GMAIL.COM&lt;/a&gt;&lt;/b&gt;&lt;br&gt;
    &lt;/div&gt;
    &lt;hr&gt;

    &lt;div align="center"&gt;
      &lt;b&gt;If you would like to become a member of the&lt;br&gt;
      &amp;nbsp;Palm Springs Writers Guild&lt;/b&gt;
    &lt;/div&gt;&lt;b&gt;Please fill out our online membership application&lt;/b&gt;

    &lt;div align="center"&gt;
      &lt;b&gt;&lt;i&gt;click on&lt;/i&gt; &lt;a href="http://palmspringswritersguild.org/Membership%20Application" target="_blank"&gt;Membership Application&lt;/a&gt;&lt;/b&gt;
    &lt;/div&gt;
  &lt;/div&gt;
&lt;/div&gt;</description>
      <link>http://www.palmspringswritersguild.org/Calendar?eventId=464377&amp;EventViewMode=EventDetails</link>
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